I want it now!
Millennials have grown up with technology at their fingertips. Through smartphones and laptops, they have the power to instantly access information and access responses in real-time. This has made them time sensitive and impatient when engaging with brands.
More than 22% of millennials expect a response within 10 minutes of reaching out to a brand via social media, according to a recent Desk.com study. In addition to this, 52% will abandon online purchases if they can’t find a quick answer. The need for speed in customer service has never been higher.